Businesses all make mistakes from time to time, no one is perfect. The difference in keeping you customers and clients coming back to you is in how you handle those mistakes. In many cases, a phone call just doesn't do it! When you are in this type of situation where you need a creative gift idea for an apology, then send them the Corporate Apology Cookie Gift Basket. This creative gift basket will show them that you care about their business and are sincerely sorry for the mistake.